williamjones

Here are four steps you can take to distill your marketing strategy into something more efficient and trackable.

Snapchat currently boasts 158 million active users who generate more than 10 billion video views every day. Is your business taking advantage of all that interaction?

Without the protection of a federal trademark registration, your brand is in jeopardy. Here’s what you need to know about the process.

The search capabilities at everyone’s fingertips aren’t obstacles for agents—they’re an opportunity. Here’s how to get it right.

Millennials are the future of your agency. Win them now and they’ll give your business legs for the next 35 years.

No agent has spare hours for Facebook and uncomfortable video creation. Here are four simple ways to make time—without neglecting your workload.

Insurance organizations still rely on the phone to conduct business and get leads—which means bad call handling can be the difference between attracting new business and driving the customer away permanently.

Here are five characteristics of businesses that manage to strike a balance between “the way we’ve always done it” and “the way things work now.”

Don’t spend hours online. This agent found an easier way to put together a prospect list.

Establishing who you are as a brand is a necessary prerequisite to serving those who respond to your unique strengths. Here are three simple actions you can take to start developing your brand’s voice today.