williamjones

When a customer sends you a cancellation request, do you follow up with a letter asking if there is a problem?

As an independent agency owner you are part of a community, and when it’s time to sell your agency you have to decide what type of legacy you want to leave. Here are five options to consider.

By structuring your agency’s website content around keywords potential readers are searching for, you can bring in traffic and even new customers. Here are six steps to create a solid content plan.

Insurers are seeing an increase in claims frequency and severity in the employment practices liability insurance market and are watching the trends that are continuing to put pressure on it.

“Due to the most recent few years and what we have been seeing in the media, I expect more and more claims to be filed,” says independent agent Karyn Roeling, “which will continue to make this market harden into the future.”

Consistently creating content for your agency’s blog helps nurture customers’ trust and respect for you as an insurance authority. Here are four ways to design a powerful online presence.

The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.

November is National Caregivers Month, and while more than 70% of employees report having some sort of caregiving responsibility, nearly half are concerned about their ability to provide care to a loved one.

By: Volume: 117, Issue: 11

How robotic process automation can unlock the potential of human employees.