What You Need to Know About Gen Z Insurance Buyers
As hard as it may be to believe, the oldest wave of Generation Z is now hitting their late twenties. While Gen Z insurance needs are evolving, they’re not too different from their predecessors.

As hard as it may be to believe, the oldest wave of Generation Z is now hitting their late twenties. While Gen Z insurance needs are evolving, they’re not too different from their predecessors.
While more than 2 in 3 (69%) say the insurance industry is a great place to work and 4 out of 5 (81%) say they are satisfied with their job, high rates of burnout are threatening to dampen job satisfaction, according to Liberty Mutual and Safeco.
On this episode of Agency Nation Radio, hear how two Big “I” state associations are highlighting opportunities for women in insurance.
Consider these five strategies if stress and burnout is forcing you to consider selling your agency.
Gonyo worked every role in an independent agency—from the front desk to producing—before starting her own agency at 32 years old with “minimal money in a tiny little office,” she says. Today, Blue Line Insurance has four branches and 15 employees, 14 of whom are women.
Rather than being wary or frustrated with the Generation Z workforce, employers who seek to understand them can offer a much more positive workplace relationship and ultimately benefit their company.
Tax planning increases an agency’s profitability without sacrificing critical assets like laying off staff or downgrading software.
The RAP Method is a three-step practical approach to recognizing where you are, adjusting your strategies and persevering through challenges.
Gonyo has worked every role in an independent agency—from working the front desk to producing—before starting her own agency at 32 years old with “minimal money in a tiny little office,” she says. Today, Blue Line Insurance has four branches and 15 employees, 14 of whom are women.
On this episode of Agency Nation Radio, Johanna Holling, volunteer relations program manager at Invest, hosts a conversation about attracting young talent to the insurance industry.