What You Need to Know About Gen Z Insurance Buyers
As hard as it may be to believe, the oldest wave of Generation Z is now hitting their late twenties. While Gen Z insurance needs are evolving, they’re not too different from their predecessors.

As hard as it may be to believe, the oldest wave of Generation Z is now hitting their late twenties. While Gen Z insurance needs are evolving, they’re not too different from their predecessors.
On this episode of Agency Nation Radio, Johanna Holling, volunteer relations program manager at Invest, hosts a conversation about attracting young talent to the insurance industry.
Tune in to discover how seasoned agents are passing down invaluable knowledge and guidance and find out how the new wave of insurance agents are building fulfilling and impactful careers.
While it may be difficult to carve out the time to hire and plan for an intern, offering an internship program is a key way to solve your agency’s hiring challenges.
What does the next generation want in a career? How does the insurance industry align with what Generation Z wants in a profession? Find out on this episode of Agency Nation Radio.
On this episode of Agency Nation Radio, hear from five young independent agents on how they found careers in insurance and why they fell in love with it.
To attract Generation Z to the insurance industry, employers must reimagine their traditional business practices, provide greater flexibility in the workplace and align themselves with Gen Z values.