williamjones

Leverage Milestone Moments as Marketing Opportunities

Big moments in clients’ lives correlate closely with insurance shopping and defection. Here’s how to be intentional about integrating important life events into a retention marketing strategy.

Using Tech to Compete with Larger Firms

In a high-consolidation atmosphere, small agencies face enormous pressure to either join a cluster or sell to a larger firm. Instead, use technology to enhance your biggest strengths: speed and adaptability.

Agency Profile: The Purple Cows

For a decade, a controlled substance and drivers carrying less than $20 have secured year-over-year growth for Stratton Agency.

Declaration of Independents: Tony Ambush

Tony Ambush, the first and only African-American Big “I” national director, believes that while “we can’t change the injustices of our country’s history, we can change the future.”

Like Cyber, Almost Every Business Needs Environmental Insurance

What would a $500,000 uninsured loss do to one of your small commercial clients? How about a $5-million one? In environmental insurance, those staggering loss costs are often par for the course—and they can hit a business as innocuous as a Hallmark card s

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