Technology and Tools

Consumers are increasingly turning to artificial intelligence (AI) to search for answers to insurance questions and find independent insurance agencies.

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, chats with Kristina Witzling, executive vice president from Zeldis Research, to unpack the results of the 2026 Agency Universe Study.

Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.

Rushang Shah is the chief marketing officer and a board member at HawkSoft. For the past decade, he’s been transforming a 30-year-old insurance software company into a brand that customers evangelize

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

Will Canterbury is an entrepreneur in the truest sense. From running a lawn care business to pursuing a music career to selling furniture, Canterbury has done it all.

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.

With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.