7 Findings From the 2024 Agency Universe Study
The study looks at the independent agency ecosystem as it gains distance from the pandemic and navigates the obstacles presented by the hard market.
Technology and Tools
7 Big ‘I’ Resources to Make the Most Of Your Website and Online Presence
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
5 Ways to Leverage AI on Social Media
From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.
Trusted Choice® Releases AI Marketing Toolkit
The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.
Liberty Mutual and Safeco Insurance Honor ‘Outstanding’ Big ‘I’ Members
Four Big “I” members were recognized for implementing cutting-edge technology, investing in recruiting and training top talent, and finding creative ways to position their agencies for long-term growth.
How to Decide Whether Your Business Should Have a Mobile App
In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception.
Website Accessibility Litigation Continues To Rise
Here’s what to do if your agency website is targeted by a demand letter.
How To Keep Your Social Media Accounts Secure from Hackers
Cybercriminals like to target small businesses’ social media accounts—here’s how to keep your accounts safe.
5 Best Practices for SMS Insurance Marketing
Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?
3 Ways to Elevate Your Agency’s Marketing Strategy With ChatGPT
When harnessed properly, the potential for insurance agents to utilize artificial intelligence in their marketing strategies is immense.
