Keeping a Human in the Loop Remains Crucial to Insurance Buyers as They Accept AI Tools
A new Big “I” survey finds consumers embrace AI-powered service but still want the expertise and guidance of a dedicated human insurance agent.
Technology and Tools
Turning Risk Data into Guidance for Homeowners
As homeowners insurance becomes more expensive and complex, agents can play a larger role in helping clients understand and manage risks.
Staying Unmistakably Human in the Age of AI
Here are five practical ways independent agents can leverage artificial intelligence (AI) while focusing on authentic human connection.
Top 5 Most-Read Articles in Independent Agent in July
July brought the news that the property & casualty industry’s 2025 underwriting results were the strongest in a decade.
Human Touch: How Low-Tech Interactions Lead to High-Impact Payoffs
Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.
What AI Can’t Replace in the Independent Agency Model
Judgment, advocacy and trust remain at the core of the agent’s value.
How AI Frees Agents to Focus on What Matters
Artificial intelligence (AI) is reducing administrative burden so agents can spend more time advising clients.
Retention Success Happens Beyond Renewal, Says Liberty Mutual Study
After several years of hard market conditions, agencies are renewing emphasis on retention—and those making the most progress are not relying on renewal conversations alone.
Independent Agents Are Past AI Hype—Now Comes the Hard Part
Here are four takeaways about where artificial intelligence (AI) stands in the independent agency channel, and what agents need to do next.
AI in Insurance: Threat, Tool or Teammate
It isn’t either-or. See how agents are using artificial intelligence (AI) to strengthen, and not replace, their role with clients.
