Only 3 in 10 Americans Review Insurance Annually
New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.
Client Communication
A Reason to Call: How to Use Marketing Engagements to Uncover Policy Sales
Many agencies struggle with marketing because they aren’t sure what results they are hoping for. A good way to think of digital marketing campaigns is as a tool your agency uses to create simple conversations.
3 Ways to Make Sure Your Marketing Reaches the Right Prospects in 2026
For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
How Independent Agents Can Use Analytics to Boost Sales and Strengthen Client Relationships
Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.
Customer Retention: What Keeps Clients Happiest?
Here’s what clients value most from their insurance agents, according to a ClientCircle study.
4 Ways to Boost Your Website’s Visibility With Title Tags and Meta Descriptions
Tips to make sure your website appears in the sea of search results on Google and any other search engine.
Be Seen Giving Back: How Agencies Can Build Trust Through Community Service
Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.
Big ‘I’ Releases Trusted Choice® Legal System Abuse Toolkit
The new toolkit helps independent insurance agents educate clients about legal system abuse, explain rising costs and advocate for reforms.
How Independent Agents Can Redefine the Customer Journey in CAT-Prone Areas
As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.
4 Tips to Navigate Hard Coastal Insurance Markets
With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.
