williamjones

While many staff members are immersed in marketing every second of the day, that doesn’t make everyone equally qualified to identify the who, what, why, where and when of an effective marketing campaign.

Whether it’s branding, prospecting, company culture, employee road shows or job titles, Ansay & Associates is dialed in on the word “innovation.”

As the general economy continues to improve, insureds are making more purchases in discretionary areas, including boats. But selling marine isn’t like selling auto. Where do you begin?

By: Volume 112, No. 6

Investing in producer development is key to agency growth. How can you do it right at the outset? Start with the right equation—and evaluate performance with numbers, not gut instincts.

You know you need a perpetuation plan, and you might even think you have one. But if it’s not mapped out on paper, chances are, you don’t. Here are three options to consider for your agency.

Unless your clients only accept cash and do not receive anyone’s personal information, they need cyber insurance. Do not fall prey to the thought that a traditional CGL policy will cover a cyber event.

Use your logo. When you approach it properly, logo redesign forces thoughtful consideration of how your agency wants to position itself and its key strengths.

The quest for new business is the leading driver for the 14 producers of Teague Insurance Agency Inc. And the San Diego County agency is successful in that mission, thanks in large part to a competent service team that frees producers’ time.

Kelli Dean, 39, says she has achieved perfect work-life balance. Once defined by her career, she found the elusive equilibrium when she married a fellow insurance professional (key to happiness?) and started a family.