williamjones

By: Volume 112, No. 1

By: Volume 111, No. 12

According to the 2014 Agency Universe Study, principals aren’t paying enough attention to perpetuation. Here are nine more trends the new research reveals—and what they mean for your agency.

Budgeting for successful agency marketing plans next year? You’ll have to consider the needs of consumers who aren’t shopping on Main Street anymore.

Insurance agencies are increasingly targeted as middlemen in schemes to use stolen data to extract money from unsuspecting persons. Even if the data you control is safe, you could still be the victim of a data breach.

On a business trip to Oregon, I became miserably ill before reaching my destination. When I reached the hotel where I would be staying, a friendly gentleman greeted me with a smile.

Companies that blog have 97% more inbound links. Business-to-business marketers with blogs generate 67% more leads. Websites with blogs have 434% more indexed pages. Here’s how to harness that power.

Leads from the Internet seem to have picked up a bad reputation over the years. It’s a question we’ve heard all too often: “We got a lead from TrustedChoice.com—now what?”

As a p-c agency with about 74% of its book in personal lines, Most Insurance has re-energized consumer education on overall risk management, beginning with life insurance.

As the son of a small business owner who emigrated from Cuba, Alex Dopazo, 36, has a connection with his agency’s commercial clients in South Florida’s multicultural milieu.