How does a small agency in rural Iowa book $2.6 million in annual revenue? Success was fuzzy at first, but today some 85% of Prins Insurance, Inc.’s revenue consists of commercial lines and all 15 employees are licensed.
Hower is carrying on the family business, now in its 52nd year, after joining Kellerman Insurance in 1981 to work with her dad.
By: Volume 112, No. 4
Producer and owner compensation comprises a large chunk of agency expenses that are inextricably tied to juggling new versus renewal business. What’s the best way to structure your compensation model to benefit the bottom line?
Customer retention and new business development are both critical to your agency. How do you determine the right formula for achieving maximum organic growth?
Within every agency’s customer base lies a labyrinth of coverage limitations and policy exclusions—a potential roadmap to increased revenue.
Shift your perspective: Look at cold calling as your opportunity to claim a spot top-of-mind, supersede those already servicing the business and pre-empt future competition.
The majority of features in today’s mobile insurance apps not only simply store information, but also serve primarily personal lines needs. Could the next app evolution focus on commercial lines?
If you had 8,000 clients who are largely affluent Californians, you might think it’s impossible to stay in personal contact with them. But B&B Premier tries very hard to do just that.
Sharon Robles is just one year into an independent agent career after 18 as a captive agent—and she’s already earned 50% of the revenue it took her nearly two decades to build with her prior employer.