williamjones

Most Insurance in Tampa, Florida commits 10% of revenue to customer and prospect marketing—at least five times that of the typical Big “I” Best Practices agency.

Huff Insurance doesn’t employ a single dedicated producer, and five of its nine employees are new hires. Yet this small agency serves 1,000 commercial and 2,500 personal lines clients and projects a 2015 gross revenue of $1 million.

By: Volume 112, No. 8

Go all in on personal lines? That’s one way independent agents are finding success. By altering strategies and trying new tactics, agents are capturing and retaining more personal lines market share.

Automotive telematics are already changing the personal auto market. So what happens when driverless cars become a way of life? Take a look behind the wheel.

From homeowners to auto, personal lines policies typically renew automatically without a formal process that enables agents to check for changes in customer needs. Coverage gaps often result—and the potential for an E&O claim goes hand in hand.

It’s easy for sales professionals to yield to emotions rather than using them to your advantage. Mental preparedness will assist in controlling your next steps.

When’s the last time you took stock of your agency’s website? Whether your website is in need of a check-up or a full-blown makeover, here are five things every agency website needs.

Community service is a calling for Lipscomb & Pitts. In 2005, the agency began hosting a speaker series with the Breakfast Club of America. When the national franchise dissolved in 2007, Lipscomb & Pitts bought local rights, seizing the opportunity to res

By: Volume 112, No. 7