Agencies have always worked hard to connect with customers. But while local papers and Yellow Pages advertisements were once naturals for a paid presence, more customers are now engaging online—and on Facebook in particular.
Lawley celebrated its 60th anniversary with a rebrand. After adding a Connecticut office to its eight locations in New York and New Jersey, leaders of the third-generation family agency felt it was time to position the business more consistently—as a nich
VAST BLUE. Scott White cites the process, client experience and culture as his firm’s biggest success—and says its continued evolution is critical to the protection and growth of his agency.
An agency receives mortgage company requests for specific wording in reference to replacement cost on an evidence of insurance. What’s the proper response?
By: Volume 112, No. 11
Whether buying or selling, acquisitions are an appealing growth strategy for many independent agencies. The key to surviving intact? Look beyond the numbers—and remember the human element.
It might be a rarity in the independent agency sales culture, but shifting from a solo to group mindset can really pay off. Here’s why two may be better than one.
While the name on the policy has changed to “Westport Insurance Corporation” and the ownership of the carrier to Swiss Re Corporate Solutions, financial stability and strength has remained a constant.
Truly exceptional sellers—the mythical 20 in the 80/20 rule—go deeper, driven to experiment and, as a result, continuously extend their skills.
Blogs can take a number of forms, but a simple list is one of the most popular and readable blog formats. The listicle concept gives independent agents a number of ways to dish out information to their clients.
