williamjones

Truly exceptional sellers—the mythical 20 in the 80/20 rule—go deeper, driven to experiment and, as a result, continuously extend their skills.

Blogs can take a number of forms, but a simple list is one of the most popular and readable blog formats. The listicle concept gives independent agents a number of ways to dish out information to their clients.

The introduction of social media to the marketing mix has made the last several years feel like the Wild West when it comes to getting your message in front of prospective customers. But it doesn’t have to be an overwhelming task.

Sun Insurance Services of Orlando may be modest in size, but its in-house publishing operation has cemented its place in the Central Florida market.

Keep an eye on the pickup truck of independent agent Ryan Teubner. He’s from good Oklahoma stock and making an impact on the Oklahoma Young Agent Committee as its chair and InVEST® as a national board member.

By: Volume 112, No. 10

If your agency’s client relationships center on the golden rule, you’re in good company with the new Big ‘I’ chairman. Find out how Randy Lanoix’s small-town background has shaped his perspective on what it means to serve his customers.

Despite the myriad technology tools available, many agents still struggle with productivity. It’s because tech isn’t the magic bullet—the key is to identify the issues you want to solve first. Here’s how.

After three consecutive years of increases, businesses paid nearly 1% less in 2014 than they did in 2013 to cover their total cost of risk, according to the 2015 RIMS Benchmark Survey.

Birds of a feather flock together, right? People committed to your hometown are drawn to others who feel the same—the very reason local marketing can prove incredibly powerful.