Technology and Tools

Ownership turnover, smarter buyers and intensifying exposures are redefining risk. Agents who lead with insight—not just placement—will emerge as long-term advisors.

Artificial intelligence (AI) is not removing agents from the equation. It’s reshaping how customers approach insurance, how work gets done and where agents create the most value.

Without a framework to guide decision-making, escalation and accountability, even the most promising AI initiatives risk stalling—or worse, creating hidden exposure.

As millions of middle-market businesses change hands, new leaders reassess risk and advisors. Agents who understand deal-driven exposures stay relevant when decisions are made.

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, interviews Luke Bills, president of independent agent distribution at Liberty Mutual. 

The agencies that have adopted artificial intelligence (AI) successfully didn’t start with a big rollout; they started with a conversation with their staff first, then with their clients.

Ownership transitions, artificial intelligence (AI)-informed buyers and intensifying risk are colliding. Agents who lead earlier, translate complexity and partner strategically can define the next decade.

Technology, particularly artificial intelligence (AI) and automation, is now reshaping what it means to prepare an agency for transition.

On this episode of Agency Nation Radio, Kasey Connors, executive director of the Big “I” Agents Council for Technology (ACT), dives into one of the most important themes from the 2026 Tech Trends Report: digital relevance in an artificial intelligence (AI)-driven world.