Does an Agency Need Consent Before Texting a Prospect or Client?
Is a verbal response acceptable or is there a formal way an agency needs to document proof of consent prior to texting?
Technology and Tools
Marketing Basics Haven’t Changed, But Delivery Has
Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.
Insurance Needs Are Evolving—Can Your Marketing Technology Keep Up?
Agents and brokers must continue to react to the changing trends in the insurance sector to thrive. Here are three strategies to use digital marketing to connect with consumers.
How to Build a Winning Digital Strategy that Doesn’t Leave Grandma Behind
The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.
Now Is the Time to Make Sure Your Website Is Accessible
With COVID-19 increasing online traffic, it’s more important than ever to ensure your website is accessibility-compliant with the Americans with Disability Act. Use these resources to be proactive about compliance.
