Technology and Tools

“It’s on us to understand what opportunities technology provides our industry to be more efficient and grow at a faster rate than generations before us,” says young agent Ryder Roberts.

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.

Email automation can help your agency reach the right audience at the right time with relevant content, contributing to new business and long-term customer satisfaction.

Technology is reshaping insurance sales and client management, providing new opportunities for success for insurance professionals.