williamjones

Build Content, Build Brand

Although your business card may identify you as a sales person or producer, your job is not so much to “sell” as it is to provide consistent, ongoing value to your customers. You already know that the reason any business exists is to fill needs and solve

June 2011

By: Volume 108, No. 6

The Power of First Impressions

Whether it’s fair or not, we are often judged on first impressions. This harsh reality is nowhere better seen than in today’s ultra-fast business world where customers size you up in a nano-second based on your personal image. Since first impressions ofte

Progress, Not Perfection

Heather is a manager at a publishing company, prides herself on her extremely high standards—even jokingly referring to herself as a “perfectionist”—but she has difficulty meeting deadlines. During brainstorming sessions with her staff, Heather yearns to

Doing What We Do Best

The tornado outbreak across the South in late April was the second deadliest in U.S. history, devastating seven states and killing more than 300 people. Unfortunately, it seems like scenes of major natural disasters are becoming all too common—and no part

Agents Storm the Hill

More than 1,000 agents and brokers got to hear a first-hand account of U.S. budget negotiations from someone who was there—Speaker of the House John Boehner (R-Ohio). Boehner was the keynote speaker at the 2011 Big “I” Legislative Conference & Convention

Agents Take On Capitol Hill

A thousand Big “I” independent insurance agents and brokers, representing 49 states, were in Washington, D.C., in April to lobby members of the House and Senate and their staffs on pressing issues that directly impact the independent agency system. Big “I

The Case of Other People’s Property

I shouldn’t have asked for a ride from my friend Bad Luck Betty, but with my car in the shop, I had to get to Costco somehow. Things just seem to happen to Betty—bad things. Not an hour went by without her breaking a nail, losing her keys or accidentally

May 2011

By: Volume 108, No. 5

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