williamjones

By: Volume 113, No. 5

If you don’t know anything about the Snapchat app, you and your business could be missing out on a valuable marketing tool—and a crucial demographic.

Facebook, Twitter, LinkedIn—you’re familiar with social media in your personal life, but are you leveraging it for your business as well? Your agency can’t ignore social anymore. Here’s how to start.

D&O claims against public companies have subsided since the 2008 recession. Now, it’s private company D&O in the spotlight. Find out what’s going on in this high-profile market—and how can you leverage it to grow your agency’s book.

For a small business, is it better to focus on one social media platform than try to be a jack of all trades? Two marketing experts debate the issue.

Technology has done wonders to increase an insurance agency’s productivity and sales goals. But the statements an agency makes on its website and marketing materials can lead to serious, unintended consequences from an E&O perspective.

As people enter different stages of their lives, independent agents should be poised to highlight how life insurance should play a role. Keep these various life events in mind when selling supplemental life insurance policies to your clients.

Too many salespeople say when they’re with a customer, they create excitement and interest, but the customer’s interest wanes soon afterward. Here are four ways to ensure the customer maintains lasting beliefs about your conversation.

Of small businesses, 64% are victims of employee theft, according to a University of Cincinnati survey. Is your agency next? Here are three steps you can take to make sure you’re protecting your agency’s assets against internal crime.

SEO has become anything but simple over the years. The good news for insurance agents, however, is that you can easily rank high in SEO without spending time optimizing and regularly adding content to your website.