Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.
The study looks at the independent agency ecosystem as it gains distance from the pandemic and navigates the obstacles presented by the hard market.
Blackwell is responsible for Applied Systems’ strategic growth business units, including Ivans, EZLynx and Applied Pay, as well as Applied’s corporate financial functions.
As the cyber threat landscape becomes more complex, preparedness against cyber risks is declining with only 73% of U.S. business leaders feeling resilient against the cyber risk.
A key theme of this year’s Applied Net 2024 event was cutting through the noise associated with artificial intelligence (AI) technology and driving productivity for agencies large and small.
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
Restaurateurs face difficulties hiring and retaining staff, an ever-evolving landscape of changing technologies, economic and social inflation, and the recent Department of Labor (DOL) overtime rules changes.
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
Take a cue from the athletes who captivated the world this summer with four ways to score a perfect 10 when integrating technology into your agency.
As the journey toward autonomous trucks begins to unfold in earnest, technology is playing a significant role in improving industry safety.
