Marketing

Every agency needs a growth strategy. Use these questions to build marketing personas that will help you reach your ideal customers.

The digital marketing arena is changing quickly—and 2023 will only bring more changes. Here are six tricks independent insurance agencies can keep up their sleeve.

While influencer marketing has been a marketing buzzword for years, it can seem daunting to incorporate it into your marketing plan. Here’s how to get started.

Whether you’re offering friendly advice or a sense of reassuring authority, video marketing allows your brand persona to shine.

Through industry consolidation and collaboration, it is becoming easier to stay on top of digital marketing trends.

In this episode of Agency Nation Radio, two independent insurnace agents reflect on their shared history of giving and how it brought them together as friends.

How do you get your agency high up on that search engine results page? One important component is backlinks.

How handwritten cards can increase your agency’s retention rates.

Are you overwhelmed by trying to find the right content, subject lines, send time and platform? Before you throw in the towel, ask yourself these five questions.

Insurance needs to embrace brand authenticity to win the trust and loyalty of customers across all demographics. Here are three ways to activate your brand.