Marketing

Retaining clients can be challenging when faced with carriers withdrawing from markets, steep rate increases and an onslaught of remarketing requests from customers.

This 150-year-old marketing channel can be a real game-changer for your firm.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception. 

From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.

Text messaging is a quick, direct and often underutilized way to contact potential clients. But what’s the most effective way to do this?

What should agents be doing today to reach the clients of tomorrow? Here are three tips to reach the next generation of insurance consumers.

Whether you’re offering friendly advice or a sense of reassuring authority, video marketing allows your brand persona to shine.

How handwritten cards can increase your agency’s retention rates.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.