Marketing

For independent agents, local, authentic imagery is one of the few marketing advantages captive carriers and national insurers can’t copy.

Many agencies struggle with marketing because they aren’t sure what results they are hoping for. A good way to think of digital marketing campaigns is as a tool your agency uses to create simple conversations.

With LinkedIn’s recent and ongoing algorithm changes, here are six tips to adjust your posts to drive engagement and outcomes.

Setting up business accounts and maintaining a consistent presence on various platforms can significantly boost your online visibility and engagement.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

On this episode of Agency Nation Radio, Joseph Cox, director of marketing at Trusted Choice®, hosts a conversation with two independent insurance agents about practical tips to elevate an agency’s social media game.

Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.

From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.

Here are the emerging trends for the most popular social media platforms, and how you can leverage them to enhance your online presence.

With its vast user base and powerful features, LinkedIn offers unparalleled opportunities to connect, engage and thrive.