Marketing

While agencies carefully review policy language and coverage recommendations, many give far less attention to the content on their websites.

Consumers are increasingly turning to artificial intelligence (AI) to search for answers to insurance questions and find independent insurance agencies.

For independent agents, local, authentic imagery is one of the few marketing advantages captive carriers and national insurers can’t copy.

Taylor Evans is manager of marketing and communications at IAT Insurance Group. She is the immediate past chair of the Insurance Marketing & Communications Association (IMCA).

On this episode of Agency Nation Radio, Will Jones, editor-in-chief of Independent Agent magazine, chats with Kristina Witzling, executive vice president from Zeldis Research, to unpack the results of the 2026 Agency Universe Study.

Here’s how independent insurance agents are prioritizing low-tech interactions for high-impact payoffs in marketing, sales and customer service.

Rushang Shah is the chief marketing officer and a board member at HawkSoft. For the past decade, he’s been transforming a 30-year-old insurance software company into a brand that customers evangelize

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

With over 25 years in integrated marketing and StoryBrand certification, Julie Furst cares deeply about continuous learning across every aspect of life and people, and about supporting the businesses she truly believes in.