Marketing

For independent agents, local, authentic imagery is one of the few marketing advantages captive carriers and national insurers can’t copy.

For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

How do you share who you are and what your business stands for? It comes down to purpose.

Having an effective web presence is critical for every kind of small business, but particularly for independent agents who rely on sales leads and word-of-mouth referrals. Here are some tips for creating an effective homepage.

Within 90 seconds, a person makes a subconscious judgment about your agency, so you need to carefully plan your branding approach.

Insurance needs to embrace brand authenticity to win the trust and loyalty of customers across all demographics. Here are three ways to activate your brand.

Whether your website needs a redesign or you’re planning on changing platforms, here’s a quick checklist to create a great website.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.