Leverage Technology to Transition From Personal to Commercial Lines
With the changing landscape in the personal lines market due to the hard market, personal lines agents may be thinking about diversifying their revenue.
Marketing
Declaration of Independents: Jay Fribourg
Fribourg’s experience working in a cybersecurity distributor startup firm led to the creation of BlueZone Cyber Solutions, which combines expertise in both insurance and cybersecurity.
Trusted Choice® Launches Digital Performance Hub
Agencies can elevate their online presence with real-time analytics, actionable insights and a user-friendly interface.
A Craft Approach to Independent Agency MarTech
Building and optimizing marketing technology (MarTech) requires a mindset shift for agents. Fortunately, many agents may find that the approaches they take to other activities in their lives can be instructive.
7 Findings From the 2024 Agency Universe Study
The study looks at the independent agency ecosystem as it gains distance from the pandemic and navigates the obstacles presented by the hard market.
7 Big ‘I’ Resources to Make the Most Of Your Website and Online Presence
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
5 Ways to Leverage AI on Social Media
From writing a better message to improving posting efficiency, artificial intelligence (AI) can help agents use social media to engage clients and drive business growth.
Trusted Choice® Releases AI Marketing Toolkit
The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.
Liberty Mutual and Safeco Insurance Honor ‘Outstanding’ Big ‘I’ Members
Four Big “I” members were recognized for implementing cutting-edge technology, investing in recruiting and training top talent, and finding creative ways to position their agencies for long-term growth.
How to Decide Whether Your Business Should Have a Mobile App
In a world driven by technology and convenience, customers expect to access all types of services through their phones. And consumers with insurance policies are no exception.
