Marketing

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

With over 25 years in integrated marketing and StoryBrand certification, Julie Furst cares deeply about continuous learning across every aspect of life and people, and about supporting the businesses she truly believes in.

For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.

Retaining clients can be challenging when faced with carriers withdrawing from markets, steep rate increases and an onslaught of remarketing requests from customers.

From building a brand to running paid social media ads, the world of marketing has significant nuances that agency staff miss as they concentrate on core activities like sales and service.

Three industry experts discuss digital marketing, content creation and website strategies that will help independent agents grow their visibility.

Are you overwhelmed by trying to find the right content, subject lines, send time and platform? Before you throw in the towel, ask yourself these five questions.

Straightforward and simple e-newsletters can be an effective way for independent agents to communicate and connect with clients. Here are five ways to make e-newsletters work for you.