Marketing

Here are three practical ways agents can use AI for promotion without feeling overwhelmed or losing control.

With over 25 years in integrated marketing and StoryBrand certification, Julie Furst cares deeply about continuous learning across every aspect of life and people, and about supporting the businesses she truly believes in.

Many agencies struggle with marketing because they aren’t sure what results they are hoping for. A good way to think of digital marketing campaigns is as a tool your agency uses to create simple conversations.

Will Canterbury is an entrepreneur in the truest sense. From running a lawn care business to pursuing a music career to selling furniture, Canterbury has done it all.

For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.

As an independent insurance agent—whether you’re a solo practitioner, a small business or a growing large agency—strong PR can help you connect with your audience, protect your reputation and stand out in a crowded world.

Communication is the name of the game in the challenging coastal insurance market—and Kelley Carter, a communication and business major, has applied that wholeheartedly.

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

Lorraine Jeckells is co-founder and CEO of Free Brands (FREE), a global marketing agency specializing in the insurance sector.

Susie Bonner, vice president of marketing and communications at the Big “I,” drives campaigns that elevate the Big “I” mission.