Half of Personal Auto Policies Were Shopped in Past Year
As personal auto policy shopping reached historic highs, distracted driving also increased, especially among older drivers.
Client Retention
Retaining Personal Auto Clients by Improving Customer Service
As insurers look to prioritize retaining clients, independent agents are playing a more critical role than ever as customers shop aggressively and look for guidance on coverage, value and carrier stability.
Only 3 in 10 Americans Review Insurance Annually
New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.
Top 10 Most-Read Online Articles in Independent Agent in 2025
Throughout the year, the Big “I” and Independent Agent magazine have been hard at work, examining emerging market trends and helping you be there for your clients with the latest insights.
Auto Insurance Rates Decline but Satisfaction Remains Strained
While many insurers have filed for rate decreases in 2025, many customers have yet to feel the effects of those decreases, with 44% of auto insurance claimants reporting a price increase in the past 12 months.
Half of Auto Insurance Consumers Are Shopping for New Policies
The increase in auto insurance shopping is prompted by soaring auto insurance costs, with a 22.2% year-over-year increase in the average cost of auto insurance through the end of February.
Home and Auto Insurance Shopping Increases
As auto insurance shopping rates rose during the fourth quarter of 2023, carrier retention rates dropped.
