Client Retention

After years of navigating higher premiums, stricter underwriting and reduced capacity, the insurance industry is on the verge of another market shift.

Wetenkamp’s career in insurance was unexpected. After working at In-N-Out Burger and at the DMV, he took a job with AAA Insurance when they started offering DMV services. This opened his eyes to the opportunities for career growth and serving the Hispanic community.

Keeping an existing client is far more cost-effective than chasing down a new one. But with more competition and less opportunity for face-to-face contact with customers, how can you stay top of mind?

From the long-lasting impact of the pandemic to the turmoil of the hard market, personal lines consumer preferences are shifting. Here’s how independent agents can keep up.

Retaining clients can be challenging when faced with carriers withdrawing from markets, steep rate increases and an onslaught of remarketing requests from customers.

Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.

The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.

​With limited placement options, rising customer expectations and the constant scramble to stay on top of renewals, now is the time to make the most of prospecting.

Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.