3 Strategies to Win Customer Trust in a Hard Market
Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.
Client Communication
3 Ways to Rebuild Customer Experiences
The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.
Over or Under: Explaining UM/UIM Coverage and Setting Limits
Should the uninsured motorist/underinsured motorist limits match those on the bodily injury and property damage liability coverage?
Should an Agency Record Phone Calls With Insureds?
What is the current best practice for storing those recordings in an agency management system (AMS)?
Marketing With Direct Mail: Yes, It Works
This 150-year-old marketing channel can be a real game-changer for your firm.
J.D. Power and Big ‘I’ Study: Quoting, Communication and Flexibility Key to Agent’s Carrier Satisfaction
For the seventh year in a row, the Big “I” and J.D. Power teamed up to measure property & casualty independent insurance agent perceptions of their carriers.
8 Ways Automated SMS Is Redefining Sales and Marketing Strategies
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
4 Ways to Get High-Quality Referrals From Your Customers
If your customers are happy with your agency, why aren’t they referring more people?
7 Big ‘I’ Resources to Make the Most Of Your Website and Online Presence
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
