Be Seen Giving Back: How Agencies Can Build Trust Through Community Service
Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.
Client Communication
Big ‘I’ Releases Trusted Choice® Legal System Abuse Toolkit
The new toolkit helps independent insurance agents educate clients about legal system abuse, explain rising costs and advocate for reforms.
How Independent Agents Can Redefine the Customer Journey in CAT-Prone Areas
As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.
4 Tips to Navigate Hard Coastal Insurance Markets
With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.
Consumers Want Phone Communication But Often Don’t Pick Up
Consumers believe phone calls are important for communicating with businesses, but fear of fraud prevents many from answering calls, according to a TransUnion study.
3 Strategies to Win Customer Trust in a Hard Market
Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.
3 Ways to Rebuild Customer Experiences
The industry must begin to rebuild relationships, truly committing to providing a better customer experience through transparency, education and innovation.
Marketing With Direct Mail: Yes, It Works
This 150-year-old marketing channel can be a real game-changer for your firm.
8 Ways Automated SMS Is Redefining Sales and Marketing Strategies
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
