For small and midsize independent insurance agencies, 2026 is the best and the hardest time to market a business. The industry is steady, technology is smarter and customers are always within reach. Yet, staying visible in a nonstop digital world takes more energy than ever.
Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.
Here’s what clients value most from their insurance agents, according to a ClientCircle study.
Tips to make sure your website appears in the sea of search results on Google and any other search engine.
Consumers want to place their business with companies that care. Here’s why your agency should be visible and vocal about community involvement.
The new toolkit helps independent insurance agents educate clients about legal system abuse, explain rising costs and advocate for reforms.
As wildfires, tornadoes and floods continue to disrupt the lives of millions across the U.S., our industry must face a hard truth: The current insurance purchasing journey often fails both consumers and the agents trying to serve them.
With restrictions on new business, carriers pulling out of the market, agency commissions taking cuts and underwriting giving the word “difficult” a whole new meaning, it’s no wonder coastal agencies have felt the impact of the last few years.
Consumers believe phone calls are important for communicating with businesses, but fear of fraud prevents many from answering calls, according to a TransUnion study.
Independent agents can transform how customers perceive value in insurance, guiding them through a challenging and evolving market.
