Proactive Education Creates Opportunities in the Hard Market
The latest research from Liberty Mutual and Safeco explores how the hard market is impacting both agents and customers and how agents can improve customer satisfaction and retention.

The latest research from Liberty Mutual and Safeco explores how the hard market is impacting both agents and customers and how agents can improve customer satisfaction and retention.
The increase in auto insurance shopping is prompted by soaring auto insurance costs, with a 22.2% year-over-year increase in the average cost of auto insurance through the end of February.
For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.
As auto insurance shopping rates rose during the fourth quarter of 2023, carrier retention rates dropped.