Personal Lines

Responding to Cyber Needs in Personal Lines

Insurers are hesitant to include cyber liability coverage in personal lines policies—but that doesn’t mean your personal lines clients should remain unprotected.

3 Trends Shaping the Life-Health Market

Starting with the words “Affordable Care Act,” the life-health insurance marketplace has never been the same. Make sure your agency positions itself to take advantage of three trends shaping the market.

How to Shift the Personal Auto Conversation Away from Price

In a market ripe for disruption from not only direct writers slashing prices but also newcomers like Goji, Coverhound and autoinsurance.com, independent agents must change their strategy in order to maintain a competitive edge.

From the Front Lines: Personal Auto

Some argue that personal auto insurance has become a commodity. But independent agent Samuel Bennett emphasizes coverage, not price, as the “beginning, middle and end” of conversations with clients.

Marketing Life Insurance for Various Life Stages

As people enter different stages of their lives, independent agents should be poised to highlight how life insurance should play a role. Keep these various life events in mind when selling supplemental life insurance policies to your clients.

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