Which marketing program, dollar for dollar, will give your agency the biggest bang for its buck? A direct mail program? Networking? Pay-per-click? The answer may surprise you: A standout company identity. Any kind of marketing program will bring your buye
Most named perils property policies cover “windstorm.” Note that this doesn’t say “wind,” but rather “windstorm.” What constitutes a windstorm and how is it distinguishable from just wind? This issue recently arose in an auto claim, but the peril is the s
Among extremely effective executives, there are flamboyant extroverts as well as those who are painfully shy. While some stick to the straight and narrow, others give eccentricity a new meaning. Some are self-centered while others are generous to a fault.
On Saturdays I volunteer as a candy striper at Sacred Heart hospital. I used to do it solely for the outfits—the red and white striped aprons really brought out the bloodshot in my eyes. But then the patients began to enjoy my friendly face more than an a
By: Volume 103, No. 12
Make them go hand in hand in your agency.
It’s hard to believe that another year has passed so quickly, but 2006 soon will make its exit, and we will move into a new year and new challenges with a new Congress. Let’s pause to take a look back at some of the accomplishments the Big “I” achieved in
A cold December wind ripped through my trench coat, making my knees bang together louder than a 5 year old with a drum kit. Still, I grasped the icy putter calmly and stared down the flag billowing at the end of the pole. With one smooth stroke, I sent th
Emotional intelligence is a relatively new field of study. The concept was originally developed by researcher David McClelland of Harvard University. In “Testing for Competence Rather than Intelligence,” a paper he published in 1973, he argued that academ
Here is a radical idea: perhaps it is time we consider putting the peril of flood in the homeowners policy.