williamjones

Governing Season Opens in D.C.

It’s a whole new ball game in Washington, D.C. Democrats, fresh off of their breakthrough election victory in November, have taken the keys to the Capitol from the Republicans who had held them for the previous 12 years. But as the saying goes, the more t

Create Your Agency’s Branding Blueprint

Are you ready to start thinking seriously about your agency’s brand? The first step is to identify the strengths and opportunities within your agency’s current brand and determine its distinguishing factors. You can then begin to position the brand for yo

Whatever Will Be Will Be

In 1957 I fell madly in love for the first time. I was 8, and her name was Doris Day. One summer afternoon my mother and I were in her car, a 1955 red and white Ford Fairlane, riding through the streets of our hometown, Havana, Cuba, when the radio statio

Some Lenders Refuse to Accept New ACORD Forms

Recently Freddie Mac announced it will no longer accept ACORD evidence of insurance forms. Similarly, Bank of America also decided to no longer accept ACORD certificates of insurance or evidence of insurance forms. During 2006, E&O claims involving cer

The Case of the Lingering Stench

With Valentine’s Day drawing near, I was in the florist shop buying a bouquet for my mother. I sauntered around the shop, sniffing at random blossoms. Usually I wasn’t the type to saunter. But I liked the idea of others watching me, imagining I was pickin

The Numbers Are In

The latest Agency Universe results show agents embracing technology and new working relationships.

New Hope for Withstanding Hurricanes

Who knew that a ring-shank nail on a roof affords 130% the holding power of a plain shiny nail? Recently, my wife Patt and I hosted a dinner at our home for academicians, scientists, wind engineers and insurance executives. Our purpose was to promote the

Craft a Winning Agency Identity

Which marketing program, dollar for dollar, will give your agency the biggest bang for its buck? A direct mail program? Networking? Pay-per-click? The answer may surprise you: A standout company identity. Any kind of marketing program will bring your buye

What is a Windstorm?

Most named perils property policies cover “windstorm.” Note that this doesn’t say “wind,” but rather “windstorm.” What constitutes a windstorm and how is it distinguishable from just wind? This issue recently arose in an auto claim, but the peril is the s

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