williamjones

Parental Liability for Children’s Cars

Should a teenage driver be insured under the parents’ policy or the child’s policy? Often, parents want to take a vehicle off of their policy, tit…

The Brand Litmus Test

A brand is much more than a single image or string of words. A brand is not tangible; it lives in the minds and hearts of your customers. A brand is all of the things they think of when they think of your company or your product…

Insurance with International Flair

What’s going on in Japan? In the midst of the land of hybrid cars, mega corporations, bullet trains and electronics comes the first annual convention of the Independent Insurance Agents & Brokers of Japan. That’s right, Big “I” membership is growing at a

Optional Federal Charter Resurfaces

The topic of federal regulation of insurance is nothing new on Capitol Hill, and Optional Federal Charter legislation has again resurfaced. For a second straight Congress, Senators John Sununu (R-N.H.) and Tim Johnson (D-S.D.) have introduced OFC legislat

The Case of the Postponed Pool Party

It’s called The Bob Bash. Once a year, my buddy Bob throws the party of the year in his backyard. BBQ, Vegas-quality entertainers, balladeers, kitten jugglers…the works. The centerpiece is a custom-built, above-ground pool with 3 inch glass walls. When

June 2007

By: Volume 104, No. 6

Unfolding Your Brand Story

Let’s shatter a myth: Brand does not belong to marketing. In fact, when leveraged well, a brand is a powerful tool that can boost your company’s performance and profits. As an insurance agent, you need to get comfortable with the success stories of your b

Grassroots in High Gear

Agents talked and members of Congress listened—that’s the report that the Big “I” is getting from Capitol Hill. Weeks after independent agents made their Hill visits during the Big “I” Legislative Conference & Convention, Big “I” issues were still at the

From ‘Casablanca’ to Real Time

My favorite movie is “Casablanca” (1942), and my favorite scene in this classic takes place outside Rick’s Café. Rick (played by Humphrey Bogart) is having a conversation with French police captain Louis Renault (played by Claude Rains)…

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