williamjones

Brand Your Agency with Client Testimonials

Which are you more likely to believe: a company representative telling you how great their product or service is, or a recommendation from another person about how it worked for them? If you’re like most people, the words from a fellow consumer pull more

The Case of the Dearly Departed Money

An ex-employee of a convenience store steals cash from his former employer, and the store’s insurance company refuses coverage on the basis of “voluntary parting.” Can Ace help the owner of his favorite late-night stop?

The Art of the Win-Win

Over the next year, you are going to hear me refer to our mission. And IIABA’s mission is very clear: To provide members with a sustainable competitive advantage.

Fight the Seven Branding Challenges

Regardless of how much money your agency earns in a year, there are a number of branding challenges common for all independent insurance agencies. How many of the following seven challenges have you found yourself facing?

Federal Insurance Office Up and Running

When the “Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010” (Dodd-Frank) was signed into law, it also created the Federal Insurance Office (FIO), a non-regulatory insurance information office tasked with keeping the nation’s policymakers

A Data Breach Doesn’t Discriminate

Call it the liability du jour. Now that identity theft is the fastest growing crime in America, generally perpetrated by criminals hacking into a company’s networks and systems to ferret out customer and employee personally identifiable information, the o

Marketing to Millennials

The Millennial generation, born in the general timeframe of 1977 and 1998, is just beginning to enter the workforce—which means you need to start paying attention to them as potential young producers at your agency. Members of this 75 million person group

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