For agencies that have spent years building a local footprint with traditional marketing and branding tools, it may be daunting to hear others assert that success in today’s marketplace requires extensive e-marketing expertise and a dynamic online presenc
As the April deadline to file federal taxes approaches, many Big “I” members and their clients are rightfully concerned about numerous tax issues being debated in Washington that could impact their very livelihood. Unfortunately, the political environment
The Critically Important Policy Edition Dates; The BAP and Temporary Substitutes; Insuring Homes Owned by LLCs
When it comes to fiduciary liability exposures, it appears that clients could be in the dark. A recent survey by Travelers took a critical look at agent perceptions about their clients’ fiduciary liability knowledge. More than 250 agency professionals wei
After this year’s Oscar nominations were announced, I was watching a TV interview with Martin Scorsese about his latest movie, Hugo. The interview centered around how moviegoers had changed and what he was doing to recognize that.
By: Volume 109, No. 2
Can an insurance company deny a homeowners policy claim because of damage caused by a squirrel? There’s no more fitting of a time than Groundhog Day to learn about how rodent damage is treated by homeowners coverages.
If you ask most people heading out the door if they would grab an umbrella with a 40% chance of rain, the answer would probably be yes. So when it comes to Long-Term Care insurance (LTCi), why might many independent insurance agents tell you that getting
Humpty Dumpty took a fall…and broke. The woman who dropped the figurine—owned by her boss—asks Ace if her homeowners policy would cover the cost to replace the antique, which she was bringing to an antique show for an appraisal. The answer to her questi
Like The Who said: “Who are you…who who…who who?” So, how do people know you, and more importantly, how do you get known? How do you become “the insurance pro”? It’s called branding, and it starts with what you do when you meet someone.