Marketing With Direct Mail: Yes, It Works
This 150-year-old marketing channel can be a real game-changer for your firm.
Client Communication
J.D. Power and Big ‘I’ Study: Quoting, Communication and Flexibility Key to Agent’s Carrier Satisfaction
For the seventh year in a row, the Big “I” and J.D. Power teamed up to measure property & casualty independent insurance agent perceptions of their carriers.
8 Ways Automated SMS Is Redefining Sales and Marketing Strategies
Add texting to your marketing strategy to improve customer relationships, increased efficiency and better sales outcomes.
Big ‘I’ Expands Trusted Choice® Hard Market Toolkit
The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.
4 Ways to Get High-Quality Referrals From Your Customers
If your customers are happy with your agency, why aren’t they referring more people?
7 Big ‘I’ Resources to Make the Most Of Your Website and Online Presence
Maintaining, improving and enhancing your website can feel like a full-time job for independent agents, who already wear many hats in their businesses. That’s why the Big “I” has an array of resources to help.
AN Radio: Putting Service in the Spotlight with Ashley Stafford
Ashley Stafford, insurance advisor at Williams Insurance Agency in Rehoboth Beach, Delaware, always strives to “turn challenges into opportunities and prioritize exceptional customer service,” she says.
Texting Is the Next Frontier of Insurance Communications
People constantly check their devices for notifications, and there are only a handful of moments in the day when most people aren’t within reach of their phones.
Young Agents Take On the Hard Market: Marketing and Communication Tactics
In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.
Proactive Education Creates Opportunities in the Hard Market
The latest research from Liberty Mutual and Safeco explores how the hard market is impacting both agents and customers and how agents can improve customer satisfaction and retention.
