Client Communication

Independent Agent magazine speaks with an agent from each revenue category about their experiences with the Best Practices Study and how their business operates.

Effective marketing is important, but careless marketing can be dangerous. When it comes to marketing while managing your own risk, the primary tip is simple: Don’t overpromise.

For agents operating in the market, it’s imperative to understand the transformation that has taken place since the coronavirus pandemic, including changes to event formats, event planning, and audience expectations.

In a relationship-driven industry, technology’s greatest value lies in giving people more time to do what only they can: advise, connect and build trust.

Data has evolved from a back-office function to a front-line strategic tool for independent insurance agencies.

Here are five ways agents and underwriters can work together to build a niche that’s profitable and sustainable.

As health care costs continue to rise for many Americans, employers increasingly view supplemental health benefits as crucial for recruitment, retention and employee satisfaction.

Prescription drugs play a significant role in increasing health care costs, with Americans spending approximately $98 billion out of pocket on prescription drugs, a 25% increase over the past five years.

Ghost kitchens are a growing trend, fueled by celebrities like MrBeast and Mariah Carey, but these non-traditional food service businesses bring unique exposures that don’t always fit into standard restaurant policies.

When there’s no long-term care plan in place, care decisions are made in a crisis. Here are four tips agents can use to help clients integrate LTC into their plans.