3 Workflows That Are Stealing Your Day

By Brenna Johnson
As an independent agent, you wear a lot of hats. The last thing you need is to get caught up in routine workflows that make your day longer than it already is.
Technology can help you avoid that. Here are three areas where the right tools can give you meaningful time back from workflows that are stealing time from your day:
1) Commercial submissions. Commercial lines submissions have historically required multiple steps. And inefficiencies can slow agents down and add friction to writing commercial business.
The business opportunity is hard to ignore, though. Commercial lines policies typically carry higher premiums than personal lines, and most businesses require more than one type of coverage. Furthermore, the more your clients’ needs grow, the more revenue you earn from writing their policies.

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A clunky submission process or a disconnected commercial lines rater shouldn’t stand in your way. Modern agency management system (AMS) technology can integrate the entire commercial quoting process, from application to quote, into a single workflow. Real-time commercial quotes surface inside the application. You enter client and risk information once, and it flows through the entire submission, reducing errors and speeding up results.
2) Renewal management. Renewals are where retention is won or lost. If you’re manually tracking renewal dates across static spreadsheets and hoping nothing slips through the cracks, it might be time to let technology do a little more of your heavy lifting. According to J.D. Power’s “2025 Small Commercial Insurance Study,” clients who understand why their premiums are increasing show a 26-point increase in renewal intent. This means that renewal conversations need to happen before clients start shopping around.
However, finding the time is easier said than done. Automated renewal technology can help make proactive client outreach achievable. Predictive models flag any at-risk clients as they come up for renewal, which means you always know where to focus your attention. The right tools can even go a step further by automatically remarketing accounts and surfacing side-by-side comparisons between a client’s current policy and their renewal offer.
3) Client communication. Picture this: A client calls unexpectedly. You want to make it a productive conversation, but you’re scrambling to pull up scattered notes and emails, and trying to remember where things stood. By the time you’ve pieced everything together, you’ve lost momentum and the client is frustrated.
If that sounds familiar, artificial intelligence (AI)-powered account summarization tools can give you instant access to the client data you need—pulling together emails, texts, notes, and account activity logs into a single view, so you have a complete picture of every client interaction before the conversation even starts. That context helps you deliver faster service and show up as the trusted advisor your clients expect.
Running an independent agency means there is always more to do than there are hours in the day. The routine work isn’t going away, but it doesn’t have to consume most of your time. When the administrative side of the job takes less time out of your day, you have more room to do what you do best: Show up for your clients and build the kind of relationships that keep your agency moving forward.
Brenna Johnson is senior vice president of product management at EZLynx.







