Individual Life Insurance Sales Jumped 10% in 2025
Total new annualized life insurance premiums increased 10% year over year to $17.5 billion in 2025, according to preliminary results from LIMRA’s individual life insurance sales survey.
Total new annualized life insurance premiums increased 10% year over year to $17.5 billion in 2025, according to preliminary results from LIMRA’s individual life insurance sales survey.
Sales rose to $223 billion in the first half of 2025, 3% above the first half of 2024 and beating the record previously set in 2024.