Top 5 Most-Read Articles in Independent Agent in September

By: AnneMarie McPherson Spears
October 7, 2026

In September, the Big “I” and Future One released key findings from the 2026 Agency Universe Study. Hailed as the most comprehensive look at the independent agency system, the study quantified the channel’s revenue growth, technology adoption and focus on customer service.

Ahead of his installation, Independent Agent also sat down with new Big “I” chair Greg Sandrock to discuss his story and goals for his term. Plus, a Big “I” survey found consumers embrace artificial intelligence (AI)-powered service but still want the expertise and guidance of a dedicated human insurance agent.

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Independent Agent is the authoritative source of information for professionals who sell insurance for independent agencies. Whether it’s a seasoned agency principal, producer, or account representative, Independent Agent helps agency employees increase sales and deliver an industry-leading customer experience.

In addition to thought-leading analysis of industry trends and market conditions, Independent Agent covers property & casualty coverage changes and new products, interprets legislative issues, and delivers the strategies managers need to grow their agencies.

Here are the five most-read articles on iamagazine.com in September:

5) Practical Advice for Performing a Book Roll

By Nancy Germond

Moving a book of business can protect client relationships, strengthen carrier partnerships and improve agency profitability. However, that can only be achieved when the strategy is clear and the execution is disciplined.

4) How to Find 3-Star Prospects With 5-Star Potential

By Micah Salas

When you start with someone when they’re small and grow with them, they often become fiercely loyal because they remember who showed up for them.

3) Keeping a Human in the Loop Remains Crucial to Insurance Buyers as They Accept AI Tools 

By Will Jones

A new Big “I” survey finds consumers embrace AI-powered service but still want the expertise and guidance of a dedicated human insurance agent.

2) Field Tested: Meet the New Big ‘I’ Chair

By Will Jones

Prior to his installation as Big “I” chair, Greg Sandrock discusses building on an already thriving young agent community and the challenges and opportunities for independent agents when embracing technology.