Make Sure Your Marketing Doesn’t Become Exhibit A
Effective marketing is important, but careless marketing can be dangerous. When it comes to marketing while managing your own risk, the primary tip is simple: Don’t overpromise.
Effective marketing is important, but careless marketing can be dangerous. When it comes to marketing while managing your own risk, the primary tip is simple: Don’t overpromise.
If cybercriminals gain access to cyber coverage details, it can shift the balance of power in their favor, making ransom demands more calculated, negotiations more difficult and outcomes more costly.
Throughout the year, the Big “I” and Independent Agent magazine have been hard at work, examining emerging market trends and helping you be there for your clients with the latest insights.
The special events market has evolved since the coronavirus pandemic, as attendees now have new expectations for events, pushing organizers and the insurance industry to do more.
For homeowners and business owners, updating their structures comes down to one key question: Is it worth spending the extra money to achieve enhanced building standards.
For agents operating in the market, it’s imperative to understand the transformation that has taken place since the coronavirus pandemic, including changes to event formats, event planning, and audience expectations.
Here are five ways agents and underwriters can work together to build a niche that’s profitable and sustainable.
As health care costs continue to rise for many Americans, employers increasingly view supplemental health benefits as crucial for recruitment, retention and employee satisfaction.
As homeowners contend with inflation, extreme weather and increasingly complex coverage needs, new reports from Nationwide and The Hanover reveal widening gaps in insurance coverage—and an expanding role for agents helping clients navigate today’s risk environment.
Prescription drugs play a significant role in increasing health care costs, with Americans spending approximately $98 billion out of pocket on prescription drugs, a 25% increase over the past five years.