Data Analytics

Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.

Companies entrusted with its customers’ financial data are shifting their messaging to emphasize the steps they are taking to ensure the safety of that data.

Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.

The pandemic has forced agencies to go digital, and a balance is needed to move forward by appealing to digitally-savvy audiences without alienating more traditional customers.