Make Sure Your Marketing Doesn’t Become Exhibit A
Effective marketing is important, but careless marketing can be dangerous. When it comes to marketing while managing your own risk, the primary tip is simple: Don’t overpromise.
Client Communication
Top 10 Most-Read Online Articles in Independent Agent in 2025
Throughout the year, the Big “I” and Independent Agent magazine have been hard at work, examining emerging market trends and helping you be there for your clients with the latest insights.
Structure Fortification: What’s in It for Property Owners?
For homeowners and business owners, updating their structures comes down to one key question: Is it worth spending the extra money to achieve enhanced building standards.
From Burnout to Breakthrough: How AI-Powered Risk Intelligence Helps Agencies Refocus on Hero Work
In a relationship-driven industry, technology’s greatest value lies in giving people more time to do what only they can: advise, connect and build trust.
How Claims Innovation Is Redefining the Customer Experience
People expect fast, seamless experiences when it comes to everything, including insurance. Are your carrier partners evolving to meet your customers’ expectations?
Risk Mitigation Technologies Are Becoming Essential in the Homeowners Market
Insurance agents who embrace risk mitigation technologies can strengthen underwriting, deliver value to customers and differentiate their service.
The Human Side of Leadership in the Age of AI
The leaders who excel in the age of artificial intelligence (AI) will be those who lean harder into the human touch when it matters most.
Communication Key to Retaining Small Commercial Accounts as Premiums Rise
Small commercial customers are more likely than ever to consider moving their business to another insurer at renewal, according to J.D. Power.
Reimbursement for Evacuation Costs: Help Clients Understand This Coverage
With ongoing wildfires in the West and an above-average Atlantic hurricane season predicted, it’s essential for independent insurance agents to educate clients on how their policies can cover evacuation-related expenses.
Communicate Risk Exposures to Middle-Market Clients
By using clear language, tailored messaging, data-backed insights and relatable examples, insurance agencies can guide their clients to strategic protection.
