News

A new Big “I” survey finds consumers embrace AI-powered service but still want the expertise and guidance of a dedicated human insurance agent.

An independent agency business listing on the site is included with Big “I” membership.

New Big “I” survey reveals that only 3 in 10 Americans (31%) review or shop for insurance each year, with many waiting until premiums increase, major life changes occur, or coverage issues arise.

The new toolkit helps independent insurance agents educate clients about legal system abuse, explain rising costs and advocate for reforms. 

Todd Jackson, Big “I” chairman, declared the state of the association is strong citing solid financials, a debt-free balance sheet, a handful of new initiatives and a commitment to collaboration.

Consumers believe phone calls are important for communicating with businesses, but fear of fraud prevents many from answering calls, according to a TransUnion study.

Agencies can elevate their online presence with real-time analytics, actionable insights and a user-friendly interface.

The newly expanded resource—which builds upon the toolkit first published in July 2023—covers a wide range of updates and strategies for navigating the challenges posed by the hard market.

The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.

The toolkit provides resources for mastering AI prompts, using AI for search engine optimization (SEO), auditing an AI chatbot, ethics and best practices, and more.