Before buying new software or testing out new tactics, independent agents need to understand their needs. Here are three ways to evaluate your agency to prioritize the digital investments that deliver the most value.
Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.
From chatbots to social media, digital is a trend that has been building for decades. Here are seven digital capabilities strongly correlated with high revenue growth.
How the independent agent’s role in commercial lines submissions is evolving and how, in many important ways, it will stay exactly the same.
IVANS is revolutionizing the commercial lines policy workflow, creating a more connected and efficient ecosystem for all stakeholders. The goal: A superhighway, connecting insurers, agencies and insureds in a single exchange.
Companies entrusted with its customers’ financial data are shifting their messaging to emphasize the steps they are taking to ensure the safety of that data.
While 73% of independent agents say their customers expect a fully digital experience, 91% report an increase in customers’ desire to speak to an agent when they have questions.
Agencies have the tools available to better understand audiences, update message delivery channels and reach clients in the best way possible.
The pandemic pushed many agents to adopt technology quicker than they had planned. Here’s a look at how and why every workflow and process can be automated to create greater efficiency and value for both the agent and insured.
Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.
