williamjones

5 Ways Agents Can Compete Against Direct Carriers

Direct carriers are a strong competitive force, slashing prices and selling customers on price alone. Here are five ways independent agents can step up to the challenge and grow their agencies.

How the IVANS Superhighway Is Automating Commercial Lines

IVANS is revolutionizing the commercial lines policy workflow, creating a more connected and efficient ecosystem for all stakeholders. The goal: A superhighway, connecting insurers, agencies and insureds in a single exchange.

3 Ways to Supercharge Your Marketing Funnel

Through online marketing funnels agencies can measure how they are being perceived, what types of people they are reaching, why they became clients and how their clients want to interact with them. Here are three steps to supercharge this framwork.

Declaration of Independents: Spike Lipkin

Spike Lipkin started Newfront INsurance after feeling frustrated by the buying process. “I remember thinking, ‘here’s a product that is integral to our economy and it’s a totally broken customer experience,'” he explains.