In the latest installment of a special bonus podcast series from the Big “I” national Young Agents Committee (YAC) and Trusted Choice®, a panel focuses on marketing strategies in today’s marketplace.
The latest research from Liberty Mutual and Safeco explores how the hard market is impacting both agents and customers and how agents can improve customer satisfaction and retention.
For agents, roadside assistance policies offered by carriers present an opportunity to deliver a superior level of service and support to auto clients.
Client communication, retention, technology and team morale are among agents’ top priorities in adapting to the hard market.
As producers in the trenches of the hard market, Revenue and Salas share sales strategies and advice for the often-grueling process that goes into building a book of business from scratch.
From generating a digital business card to providing automated directions to a location through Waze or Google Maps, QR codes can be used in so many ways, which means the opportunities for independent agents are growing.
Using and understanding the net promoter score (NPS) metric can help you take a proactive approach to account management.
Kelly Donahue-Piro, owner of Agency Performance Partners, sits down with two experienced agency presidents to share advice for how to interact with clients in the hard market.
Having the tools to help expand the agent-client relationship and being able to employ them properly ensures the best chance of building customer loyalty and receiving referrals.
How handwritten cards can increase your agency’s retention rates.
